Signs communicate branding, and when done well, they are an effective tool that helps build the brand experience. They do this by helping clients become familiar with the identity, character and personality of your business. Signs communicate this through the colors used, typefaces, and other elements that make up your business’s identity. This familiarity is a key part of building brand loyalty in your clientele. For information visit https://www.provosigncompany.com.
While your website, social media and other marketing strategies are great ways to promote your business, signage is an instant way for you to get noticed. In fact, studies show that 76% of consumers visit a store or business because of attractive signs and the products and services they offer. Signs are also a great way to reinforce the memory of your business to past, present and future clients.
Having attractive, eye-catching and clear business signage is essential for your brand’s identity. Aside from making sure that your business name and logo are clearly visible on your signage, it is important to pay attention to the font size (larger is generally better), color, and contrast. You want your sign to stand out from its location without overpowering it.
You’ll also want to take into account the orientation of your signage. For example, if your business is in a parking lot, you may want to consider getting pylon or cabinet signs that are easily seen from both sides of the road. If you are in a shopping center, a large, freestanding sign is a good option to draw in customers from all directions.
Aside from ensuring that your sign has a clear and consistent message, you should also ensure that the design fits with your company’s brand image and identity. You don’t want to use a design that is too busy or overcrowded with text and graphics. This can cause cognitive overload and may make the viewer hesitant to interact with your business or buy your product.
If you are in the retail or service industry, having a clean and professional interior that matches your branding is essential. Your clients will not only appreciate your efforts, but they will also start to associate your business with the qualities and characteristics of your brand.
If you’re ready to create a unique and memorable branding strategy for your commercial space, contact us today! Our team of experts is here to help you make your vision a reality. Our designers will work with you to design a cohesive look that reflects your brand and gives your business a unique identity. We specialize in custom signs that are sure to leave a lasting impression on your clients. Call YESCO to find out more about our services and to see how we can help you get noticed by potential clients. We’ll even help you build your brand loyalty. We have a wide variety of options that include illuminated channel letters, cabinet signs, pylon signs, and much more. Our team is happy to answer any questions and provide you with a quote.