Brand presence is a measurement of how visible and recognizable your brand is to your target market. This metric is important to help differentiate your company from competitors, claiming market share and building trust and recognition among your audience. A strong brand presence is achieved through defining your unique value proposition, maintaining consistency across all platforms, and engaging with your audience regularly to build brand awareness and loyalty.
A well-designed business sign is a key component to building a strong brand presence and increasing business traffic. Research shows that up to 83% of new customers walk into shops they had not visited before because of attractive outdoor business signs.
When selecting a business sign, consider factors such as visibility, material durability, and messaging flexibility. Visibility is a critical factor to ensure your business sign is easily legible in both day and night lighting conditions. A durable sign can withstand harsh weather conditions, which minimizes maintenance costs over time. Message flexibility allows you to change the messaging of your business sign based on current promotions, product offerings, and customer engagement.
The type of sign you select will also depend on the purpose of the signage: Will it be used to introduce your business to new customers, serve as a branding tool, or facilitate impulse sales? Determining your purpose can help you discover the type of business sign best suited to your goals.
If you want to make a grand display of your presence, pylon signs are an excellent choice. Clearly visible from up to 1,000 feet away, these freestanding structures communicate success and long-lasting stability.
Monument signs are another way to convey your business’s presence. These signs are a great option for businesses with a prominent location, such as restaurants and retail stores in downtown areas or shopping malls. These signs can be customized with a variety of graphics and lettering styles to create a unique look that matches your brand’s personality.
Hanging signs are a popular option for coffee shops, boutiques, and other small businesses that want to make a great first impression on customers. These signs are available in a wide range of colors and fonts to help you match the style of your brand’s other marketing materials.
Other traditional indicators of brand presence include survey feedback regarding the recall and recognition rates of your brand among targeted demographics, as well as online metrics such as social media engagement, website traffic, and search engine ranking. Using these metrics in combination will provide an accurate picture of your brand’s overall presence.
To further maximize your brand’s reach, use indoor and outdoor business signs to drive home your brand’s messaging. Indoor signs can reinforce your branding and messaging inside of your establishment, and align with other marketing campaigns, while outdoors signs are the perfect complement to your physical presence outside of your business. When you’re ready to get started on your next Madison business signage project, contact a Madison sign shop today to learn more about the possibilities. We offer dedicated account representatives to help you select options that enhance your signage’s functionality and appeal, all while keeping it within budget.